Pen to Profit
Pen to Profit
Ever dreamed of getting paid for writing? In Pen to Profit, CMO Luis Berger shares the exact strategies to make that a reality. This comprehensive program equips participants with the tools and techniques to turn their writing into a profitable venture.
The program teaches how to craft high-converting copy, leverage AI for deeper customer insights, and master the art of persuasion. Luis covers essential copywriting principles, explores effective email strategies, and provides invaluable advice throughout.
Pen to Profit offers a deep dive into the world of AI-enhanced copywriting, powerful copywriting frameworks, and successful email marketing campaigns using ActiveCampaign. Additionally, Luis leads an advertising masterclass, guiding participants through creating effective YouTube and Facebook ads and writing compelling landing page copy.
Your Instructor
Luis Berger
Luis Berger's career path showcases his exceptional talent and dedication. He started in marketing as a media buyer for Iman, where he gained crucial experience in advertising strategy and execution.
Building on this foundation and his innate communication skills, Luis advanced to the role of Chief Marketing Officer (CMO). In this position, he now leads the company's marketing initiatives, using his expertise in media buying and copywriting to create powerful messaging that delivers results.